LEGAL · WEBSITE, LPS & ADS
Escritório Laura AnáliaA website, landing pages and measurable campaigns.
The legal practice needed a digital presence to present its work, receive campaign visitors and track their journey towards getting in touch.
MY ROLE
End-to-end delivery
I handled requirements, structure, visual direction, development and publication of the website and LPs. I also configured the ads currently in use, Analytics, Tag Manager and event instrumentation for campaign measurement.
TECH STACK
01
The challenge
Connect institutional content with advertising campaigns through focused family law and divorce pages, clear mobile navigation and identification of contact actions and traffic sources.
02
The solution
I built the website and two landing page implementations, configured Ads campaigns and set up measurement using Google Analytics and Google Tag Manager. The LPs use focused navigation, WhatsApp CTAs and contact variations based on visitor location and intent.
03
Landing pages for Ads, with end-to-end measurement.
The landing pages are in use in advertising campaigns I configured for the practice. My delivery connects the destination page, CTAs and measurement in Analytics and Tag Manager.
Campaign-focused pages
I created a Next.js LP and a standalone HTML, CSS and JavaScript version for family law and divorce. Focused navigation highlights contact options, with phone numbers and WhatsApp messages adapted to Cuiabá or Santos and visitor intent.
Analytics, Tag Manager & events
I configured Google Analytics and Google Tag Manager and implemented dataLayer events for CTA and WhatsApp clicks, section views, scroll depth and engagement time. This enables measurement of navigation and contact actions.
Traffic sources & SEO
UTM capture and identifiers such as gclid preserve the campaign source during the session. For the institutional website and editorial content, I implemented metadata, canonical URLs, sitemap and structured data to support organic visibility.
04
Technical decisions
- 01Next.js App Router and static export for pre-rendered content.
- 02TypeScript and MUI/Emotion for reusable, responsive interfaces.
- 03Technical SEO for the website and editorial content: metadata, canonical URLs, sitemap and structured data. Dedicated LPs for paid advertising campaigns.
- 04dataLayer events, UTM capture and campaign identifiers to track traffic sources, navigation and contact actions.
05
What was delivered
- Institutional pages and presentation of the legal practice.
- A Next.js landing page and a standalone HTML, CSS and JavaScript version, currently used in Ads campaigns.
- Configuration of advertising campaigns, Google Analytics and Google Tag Manager.
- Tracking of CTA and WhatsApp clicks, section views, scroll depth and engagement time.
- Institutional SEO, responsive navigation and campaign-specific contact paths.
06
The experience, in practice
Screenshots captured from the public institutional website; content may change over time.
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